愛媛県宇和島市, 北宇和郡鬼北町, 松野町, 南宇和郡愛南町（JAえひめ南, JA全農えひめ）
Because the flesh is red like “blood”. It is famous as native to the Mediterranean region of Italy. Mr. Aldo moro (1916-1978）: The person who served as Prime Minister of Italy from 1963 to 1968. The Kidnapping assassination case of le brigate rosse (Red Brigades) is known- Former Prime Minister at that time. Mòro significa scuro, castano scuro; capelli neri.
Uwajima City is located in the Nanyo region in the southwestern part of Ehime Prefecture, approximately 100 km southwest of Matsuyama City, the prefectural capital. It borders Seiyo City to the north, Kihoku Town and Matsuno Town to the east, and Ainan Town, Sukumo City, and Shimanto City in Kochi Prefecture to the south. Facing the Uwa Sea to the west, it has a typical rias coast with a complex mixture of coves and peninsulas, and there are five inhabited islands and many uninhabited islands. The Onigajo mountain range on the east side has a steepness approaching the sea. It has a complex terrain with many undulations. The coastal plains and inland basins are dotted with urban areas and villages, and most of the rivers flow into the Uwa Sea, but some rivers join the Shimanto River to form Kochi Prefecture. Flowing to It measures 38.15 km from east to west and 34.9 km from north to south, including manned islands, and has an area of 469.58 km2. Forests account for 70.9%, fields for 17.3%, and residential land for 2.9%. The climate is located between the Setouchi area and the Pacific coastal area, with an average annual temperature of 16 to 17°C and warm throughout the formula. , and in some years it exceeds 2,500 mm. In addition, the west side faces the Bungo Channel and the east side has a range of high peaks of 1,000 m class, so the northwest monsoon blows in winter, and there is a difference in temperature and rainfall between the coastal area and the mountainous area, and snow accumulates in the mountainous area. It seems to have a multifaceted climate, such as freezing and freezing. Status of infrastructure development Regarding road development, the Shikoku Transect Expressway between Seiyo-Uwa IC and Uwajima-Kita IC opened on March 10, 2012, greatly shortening the travel time from Matsuyama City, the city where the prefectural capital is located. Or, on March 21, 2015, the entire Uwajima Road opened, and it seems that it is expected to improve the efficiency of logistics and expand the non-resident population. In terms of industrial structure, the production value of Uwajima City in 2013 was 369.9 billion yen (Regional Economic Analysis System, Regional Economic Circulation Map (Production Analysis)). %), secondary industry 17.4% (38.7%), and tertiary industry 76.4% (60.0%). In addition, the farming population is 3,800 people, accounting for 9% of the prefecture as a whole, and the city is centered on agriculture, forestry and fisheries. This is due to the unique natural conditions such as the temperate climate, sloping terrain, and inland basins. However, this is because agriculture has developed since ancient times, and even now, fruit trees are actively cultivated in the steep orchards that were opened by our predecessors, making it one of the leading citrus production areas in Japan. It has also developed as a fisheries town that makes use of the Uwa Sea, which is rich in blessings that spread throughout the western region. The cultivation of fish such as oysters and the cultivation of pearls and mother-of-pearl oysters are actively carried out. As goals related to the economic effect of promoting projects that drive the regional economy, the outline of the future image of the region to be aimed for is to maintain and revitalize the regional economy while the domestic population is declining. Sending is important. In Uwajima City, we are promoting high value-added and branding of locally produced agricultural, forestry and fishery products, as well as sophistication and resilience of industries related to agriculture, forestry and fishery products that support the local economy, and sales including exports to overseas. By supporting activities aimed at increasing the income of producers and revitalizing production areas, we will create a business that drives the local economy in the fields of agriculture, forestry and fisheries, and local trading companies, which are the main industries of the region. Within the region It seems that they are aiming for a virtuous cycle of the economy. Uwajima City is a town that merged with the former Uwajima City, Yoshida Town, Mima Town, and Tsushima Town in 2005, but it seems that there is no stopping the downward trend now. However, it has developed as an agricultural town that takes advantage of its unique natural conditions, such as its mild climate, sloping terrain, and inland basins, as well as a fishery town that makes use of the Uwa Sea, which is rich in blessings that stretches across the western region. Ehime Prefecture produces 220,000 tons of citrus fruits, ranking first in Japan. Madonna, Harumi, Harehime, Kanpei, Haruka, Natsumi, Amakusa, Marihime, Tarokko, Himenotsuki, Encore, Lime, and Himekoharu ranked first in 19 varieties, and Wenzhou mandarin orange ranked second in Japan. Ehime is known as the citrus kingdom, but the Nanyo region, centered on Uwajima City, is the center of citrus production. In addition, the Ehime Prefectural Mikan Research Institute, located in Uwajima City, is engaged in ambitious research and development that will lead to an increase in the income of producers, such as developing new varieties with high marketability and researching preservation methods that can be shipped until the summer. seems to be working on it. Ehime Prefecture has a total coastline length of about 1,700 km, the fifth largest in Japan, and is used by various fishing boats. At the same time, Uwajima City is also actively engaged in fish farming and pearl farming using the ria coastline. The production volume is about 6.8 tons, which is No. 1 in the prefecture (Ehime Prefecture has the highest production of marine aquaculture, about 57,000 tons, and pearl culture production of 7.5 tons, both of which are the highest in Japan). In addition, 37 million vegetable seedlings are sold annually due to the thriving production of agricultural products. Related industries that make use of the abundant resources are also developing, such as a company (the largest market share in Japan) growing based in Uwajima. In addition, the “Ehime Love Food Promotion Organization”, which consists of people involved in agriculture, forestry and fisheries, plays a central role in certifying brands of agricultural, forestry and fishery products and their processed products, supporting market development, and promoting local production for local consumption. Furthermore, in cooperation with the organization, the prefecture’s Ai no Kuni Ehime Sales Headquarters, which was organized in 2012, also promotes agricultural, forestry and fishery products that the prefecture is proud of. It seems that they are trying to promote sales of the prefecture’s agricultural, forestry and fishery products by utilizing the “Sugoaji（Easy-to-understand product information on 397 products (agricultural, forestry and fishery products, processed foods, etc.) that Ehime Prefecture is proud of. Equipped with a practical search function by category, it promotes business matching by providing product information according to the purpose of target buyers and general consumers. By linking with the websites of listed companies and EC sites, we provide opportunities for general consumers to purchase products and support the expansion of sales channels.）” database of food items. In order to maintain and revitalize the local economy of Uwajima City, which is centered on primary industry, it is important to revitalize industries related to agriculture, forestry and fisheries. Therefore, in addition to developing new products that make use of the abundant citrus fruits and other specialty products and efforts to increase added value, we will develop sales channels with a view to exporting overseas, and create businesses that drive the local economy, such as the production and distribution of seedlings. By doing so, it will be possible to further improve productivity and expand consumption, as well as revitalize the production area by increasing the income of producers, which will lead to the development of the local economy. Kihoku Town, Kitauwa County has been confirmed to have been inhabited by people since ancient times, as seen in the Iwatani ruins of the Jomon period and the description of red sand (mercury sulfide mineral) presented in the Shokunihongi. (The history of mining the Nogawa-Fumori Mercury Mine since the Meiji Era began in 1894 when Fujita Group, a joint-stock company in Osaka, obtained mining rights. Since then, mining has been closed, and there have been many changes in management. It continued until the mine closed in 1952. After that, no mining was done at this mercury mine, and over the years the pithead (entrance to the mine) was completely blocked due to landslides, and trees grew overgrown. (Because it’s closed, it’s hard to tell at a glance that it’s the remains of a mercury mine.) Also, based on excavation surveys of the former precincts of Tomyoji Temple, including national historic sites, it is believed that in the Middle Ages, a cultural sphere was formed as ‘Kurodo Township Kawarabuchi Territory’. In modern times, it was divided into the Uwajima Domain and the Yoshida Domain, and after the abolition of feudal domains and establishment of prefectures in 1871, it belonged to Uwajima Prefecture, Yoshida Prefecture, Uwajima Prefecture, Kamiyama Prefecture, and became a part of Ehime Prefecture in 1873. In 1889, with the implementation of the municipal system, the former Hiromi Town became Asahi Village, and on January 1, 1941, it became Chikanaga Town. It became Koto Village, Aiji Village, Mishima Village, and Izumi Village, and five towns and villages were merged on March 31, 1955 to form ‘Hiromi Town’ under the Municipal Merger Promotion Law that came into effect in 1953. After that, in August 1958, the Korenobe Village was transferred to Mima Town. Split into In 1890, the former Hiyoshi village merged with five villages and became Hiyoshi village. Furthermore, on January 1, 2005, Hiromi Town and Hiyoshi Village, which are historically and geographically closely related, were merged to form “Kihoku Town”. The town is located in the southwestern part of Ehime Prefecture, 28.0 km east-west, 20.8 km north-south, with a total area of 241.87 km2. The topography is a basin surrounded by the Shikoku Mountains, with Mt. Takatsuki, Mt. Gozaisho, Mt. Togi Gozen, Mt. Koken and Mt. Jizo. The Hiromi River runs through the center of the town. The surrounding area is blessed with rich nature such as the Onigajo mountain range and Togi Gozenyama, and has unique historical and cultural resources such as Iyo shinto music. Our lives have become materially rich and convenient along with economic development and technological development as a response to global environmental problems and the construction of a recycling-oriented society. However, by enjoying such a lifestyle, we are faced with the burden on the global environment, which is the foundation for human beings to continue to live in abundance, such as climate change due to global warming and the generation of large amounts of waste. In the country, each region forms a self-reliant and decentralized society in which resources are circulated according to each region’s characteristics, and a regional circulation and symbiotic sphere in which urban and rural fishing villages complement each other in their economic activities. Promoting the construction of. In Kihoku Town, in order to raise awareness of environmental conservation and prevent global warming, the 3Rs (Reduce, Reuse, Recycle of garbage are expressed in English. Manufacture, process and sell in such a way that they are less likely to be disposed of as waste. Reuse: To reuse without discarding as garbage. Recycle: To recycle as a recycled resource.), the utilization of environmental cleansing microorganisms, and the promotion of the installation of residential solar power generation systems. In the future, we will continue to reduce the environmental burden through cooperation between townspeople, business operators, and the government, in order to build a sustainable recycling-oriented society that coexists with the environment, including the conservation of the natural environment, the reduction of waste, and the circulation of resources and energy. It seems that it is necessary to promote efforts to minimize it. As a response to the shortage of people who will lead regional development, while the population is rapidly declining nationwide, labor shortages are a chronic problem in all areas in rural areas. , scenery, etc. It is becoming more difficult to maintain the local community, and local treasures are being lost all over the country. In addition, in order to respond to the decrease in the number of people engaged in agriculture and forestry, which is a key industry. In the plan, efforts were made to secure new farmers and bearers. On the other hand, the number of members of the Chamber of Commerce and Industry is on the decline due to business closures, etc., and the number of business establishments that may be closed due to a lack of successors seems to be increasing. In addition, it seems that the aging of regional development human resources has become remarkable. In the future, he argues that it is necessary to continue to establish a system to secure workers. Matsuno Town, Kitauwa County is located in the southwest region of Shikoku and belongs to Kitauwa County, Ehime Prefecture. It borders Kihoku Town in the north, Uwajima City in the west, and Shimanto City in Kochi Prefecture from the east to the south surrounding. The straight line distance to Uwajima city, which is the central city area, is about 30 km. The 1,200-meter-high Onigajo mountain range runs through the southwestern part of the town, while the Togi Gozen mountain range runs in the northeastern part. Hiromi River is the center of town. By developing river terraces in the basin while meandering through the river, it seems to have supported the livelihoods and livelihoods of the residents since ancient times. The Nametoko valley on the Meguro River is designated as part of Ashizuri-Uwakai National Park in recognition of its rich forest resources and beauty of the valley. The town has an area of 98.45 km2, of which 84% of its total area is forest and wilderness, and only 8% is arable land. In such an environment, Matsuno Town has adopted the town’s catchphrase, “Forest Country.” The southwest mountainous massif of the Shikoku mountain range covers the entire town, forming a mountain range, with countless large and small valleys and streams in between, forming a typical mountainous topography. It also belongs to the Shimanto belt south of the Buddhist statue structure line. Most of the Matsuno town area consists of Mesozoic late Cretaceous sedimentary rocks and accretionary complexes, including sandstone, mudstone, alternating layers of sandstone and mudstone, and mixed rocks. However, from the Meguro area in the south to the Uwajima city area in the west. The Onigajo mountain range and the headwaters of the Meguro River were constructed during the Neo-Tertiary period of the Cenozoic Era. Igneous rock of the world, granite formed by erosion Characterized by a river bed. Therefore, it seems that hotel management and canyoning that take advantage of the natural beauty and valley beauty are being carried out. There is a large elevation difference in each area of the town, and the Hiromi River basin Mado and Suzui, which are river terrace areas, are around 65 m above sea level, Nobenononaka Group is around 87 m above him, and this is in the Kihoku region. Is the lowest elevation of On the other hand, the highest point in town Koyagamori in Meguro is 1,184 m above sea level. It is characterized by a large vertical change as a whole It seems to be. All rivers flowing through the Matsuno area belong to the Shimanto River system. The Shimanto River has two tributaries, the Hiromi River and the Meguro River, both of which join the Shimanto River on the Kochi Prefecture side. The source of the Hiromi River is in the mountains of Kihoku Town, north of Matsuno Town. In the Matsuno town area, the flow repeatedly meanders, and the surrounding area is the bottom of a valley. A wide plain is formed. When entering the Kochi prefecture area, the formation of the valley bottom plain is poor, and the scenery changes greatly because it changes like a meandering between mountains. The source of the Meguro River is Nametoko, Uwajima City, which is only about 5 km away from Uwajima City. However, there are 1,000-meter-class mountains in between, and the direct road from Uwajima city to Nametoko is not maintained, and rather, it seems that the area is regarded as an integrated area with the Meguro district of Matsuno Town. The Meguro River in the Matsuno town area seems to have the characteristic of flowing straight through a rather wide valley without making a big meander. On the other hand, entering the Kochi Prefecture side, after a while, the Meguro River also runs through the mountains. It becomes meandering. In this way, the Hiromi River and the Meguro River in the Matsuno Town area have a common point that the formation of the valley bottom plain is progressing compared to the Kochi Prefecture side. The Meguro River flow against the formation. The fact that the area is a linear valley bottom plain appears to be a striking difference in landscape. In addition, although it belongs to the Nankai-type climatic zone on the Pacific coast, where there is a lot of rainfall throughout the year, the climate is somewhat inland due to the fact that it is a cluster of mountains. For this reason, although there are large daily and annual mild climate. The annual average temperature from July 2019 to June 2020 in Section of Village Matsumaru is 16.7℃, and the average precipitation is expected to exceed about 2,700 mm. Compared to Matsuyama City, which is the center of Ehime Prefecture, the temperature is lower and the amount of rainfall is higher. June and July are the months with the most rainfall, and are affected by the rainy season and typhoons. In the heavy rain in July 2018, the Hiromi River collapsed due to the flooding, and the Nobeno and Yoshino areas were flooded and suffered great damage. In addition to seasonal winds in the summer and winter, strong winds due to typhoons are also frequently observed as the area is located in the southwest region of Shikoku, which is prone to typhoons. The winter monsoon blows from the continent to the northwest, but because it passes through the Kanmon Straits and hits directly, it sometimes brings strong winds and snowfall. In particular, the Meguro area, which is located on the southeast side of the Onigajo mountain range, which has an altitude of 1,200 m, will experience strong winds due to the Foehn phenomenon. In the Meguro area, these strong winter winds are called “west winds”. In addition, early and late frosts occur, and many morning hazes are seen from late autumn to winter, which seems to be a climatic feature of this area. In addition to improving the disaster prevention system based on the regional disaster prevention plan and business continuity plan (BCP) and strengthening the activities of the voluntary disaster prevention association, we learned from the experience of the heavy rain disaster in July 2018 that we would like to protect lives even during the corona disaster. Based on the concept of “disaster mitigation” that focuses on minimizing damage, we will strengthen and support efforts for self-help and mutual assistance so that each resident can quickly and independently take evacuation action. Promote various disaster prevention and mitigation measures. In the construction sector, we will systematically implement measures to improve road networks and deal with aging facilities. In the water supply business, we are striving to systematically promote projects based on facility renewal plans for earthquake resistance and aging countermeasures for water supply facilities and pipes, which are urgent issues. Enhancement of disaster prevention and mitigation measures in preparation for earthquakes and floods, communication of disaster information, and improvement of facilities, measures against earthquakes and aging of simple water supply facilities, and stable supply of high-quality tap water. Securing means of transportation such as the operation of community buses and the continuation of the JR Yodo Line. Specifications for maintenance of community roads, irrigation canals, street lights, etc. assembling. Securing housing and residential land that meet diverse housing environment needs and enhancing the reform system. A “forest country” of safe and comfortable living. In school education, by introducing the school management council system, the school and the community share the idea of “raising children who can protect and raise Matsuno, their hometown”, and it seems that they are trying to realize it through cooperation and cooperation with the community. In social education, we create lifelong learning opportunities, and work on community-solution learning that leads to the practice of community development. In addition to striving to build a community, we promote human rights and social integration (esp. of burakumin) education that is both qualitative and quantitative in order to respect each other’s human rights in all educational activities and to eliminate all forms of discrimination and prejudice, including Buraku discrimination. In terms of promoting child-rearing measures, we will continue measures to reduce the burden of medical expenses, school lunches, childcare fees, etc.; It seems that they will provide continuous and detailed support for school education after school, and create an environment where parents can work with peace of mind. Promotion of education with characteristics and future prospects that match the individuality and interests of each student. Reduce the burden on child-rearing households and strengthen the functions of nursery schools to meet diverse childcare needs. Promotion of human rights and Dowa education to eliminate all discrimination and prejudice. Promote a curriculum that nurtures children’s pride and attachment to their community. Enhancement of English education and education for international understanding in the wake of the Tokyo Olympics and Paralympics. “Forest country” where children’s dreams spread. It seems that it will strive to establish a sustainable administrative and financial foundation in the future by working to streamline and prioritize projects, secure financial resources, and devote itself to financial management with a sense of crisis. Ainan Town, Minamiuwa District: I hope that the people who live here will love Town, love Region and people, and everyone will help each other and become a healthy city. Former 5 towns and villages (Uchiumi village, Misho town, Jyohen town, Ipponmatsu town, Nishiumi town）: Born on October 1, 2004 by merger. An area blessed with a natural environment facing the Bungo Channel in the west, with a view of the Pacific Ocean with the Kuroshio Current in the south. In the northern part of Minamiuwa District, there is the Sasayama branch of the Ipponmatsu area, which branches off from the Shikoku Mountains. A plain is opened in the basin of the Sozu River, and the Mishou area and the Jyohen area are formed in this plain. Ashizuri-Uwakai National Park: Uchiumi, Mishou, Jyohen and Nishiumi areas: It is blessed with abundant nature and is benefiting from the fishing industry and tourism. Warm throughout the season, with a lot of rain during the rainy season and a South Sea climate.The beautiful scenery created by the ria coast is soothing. It is blessed with marine resources such as pearl oyster, which boasts the highest production and harvest in Japan, and bonito, which boasts the highest landing volume in Shikoku. Coral and tropical fish inhabit the waters around Kashima (Hojo). Also famous for scuba diving. Received the “Beautiful Village Minister of Agriculture, Forestry and Fisheries Award” from Japan: NATIONAL ASSOCIATION OF FISHERIES INFRASTRUCTURE: Stone wall village, 100 selections of historical and cultural properties of fishing villages that you want to leave for the future: Fisheries Agency, Ancient city preservation foundation etc.; 100 beautiful historical climates of Japan. Valuable historical assets such as archaeological sites and historic sites such as the Heijo shell mound remain. Mr. Choei Takano Built-in Daiba, Mishou Battery. The Hisayoshi gun battery (Hisayoshi, Ainan Town) built by Choei during this period is reputed to be the crystallization of the best technology of that time. In addition, regarding the construction of the new government building, which is an urgent issue, we will work on the smooth transition of operations and the development of an efficient management and operation system toward the start of service in February 2022. In addition, in order to create a cheerful workplace that is trusted by the townspeople, it seems that they will strive to improve their problem-solving skills through SDGs training, as well as self-development through systematic staff training and efforts to improve the quality of staff. Promotion of new government building development projects and establishment of an efficient management and operation system: Support for resident self-government activities in each village. Promotion of administrative and financial reforms through selection and concentration. A “forest country” with extensive training and a solid administrative and financial foundation. It is clear that the ja group’s “Union member survey” is indispensable for building infrastructure in Japan. JA plays an important role in food, agriculture, regional infrastructure of areas, etc., and is evaluated as an indispensable organization. COVID-19 infection: A place that threatens our lives without declining, especially in big cities, and at the same time gives strong anxiety to the people and is struggling to respond. We have experienced a virus that has spread worldwide in a short period of time. Worldwide Infected people number about 200 million, with 100 million dead. It can be said that we have entered an era in which the fight against viruses is of the utmost importance in the past, now and in the future. Because new viruses are confirmed every year. Various activities heal the mind in an unexpected appearance, trying to fight the uncertain virus and cheer up even a little. In the current region, depopulation is progressing due to the decreasing birth rate and aging population, and marginal settlements are not behind. It seems that the number of free-standing gardens is increasing due to the serious problem of successors. What can we do with these problems? It will be to know as many products as possible and to value the involvement of agricultural products. There are many inconveniences and problems in Japan today. It would be that consumers too do not understand the value of things and how our bodies work. People have to start with food, live, and continue to eat until they die. Medical and clothing, Hobbies and entertainment are not the following, but it can be said that life is entirely determined by food. It is the capital that the body is strong to relieve sleep and stress. I understand the distinction between cheap and expensive, but Government basic policy is to make even a little effort in profitable agriculture. Now, let’s start introducing the region of skilled producers time. The harvest season for ‘Moro Citrus’ is about half a month from early February to mid-February. The image is that the period is short and the harvest ends in an instant. It is an Italian variety that is mainly produced for processing, but here it is also produced for raw consumption. However, it is important to determine the harvest, and once the harvest date is decided, it is said that all the harvest will be completed within half a month. After harvesting, lay it down to remove water and keep it on the shelf to remove water. Over time, the skin of the fruit is scratched immediately after harvesting, and the scratches that cannot be seen with the naked eye tend to emerge naturally. After that, we sort and ship only non-defective products without scratches. The color immediately after harvesting is a mottled pattern such as orange or red, but the more you lay it down, the more the color changes from red to blackish. Only this blood orange contains anthocyanins in Citrus, and it has a strong sweetness. Blood oranges, which are native to Sicily, Italy, are citrus fruits that are not suitable for cultivation in Japan due to their weakness in the cold. Although it was introduced to Ehime Prefecture in the 1965s, it seems that it could not withstand the cold of winter and was only cultivated in some warm regions. However, as the average temperature in Uwajima City rose by 1 degree Celsius over the next 30 years, the number of farmers who cultivated it gradually increased from around 2003. In 2009, the “Ehime Minami Blood Orange Cultivation Committee” was formed, and the country’s first blood orange production area was planned. In detail, the climate of Uwajima City is warm and rainy with an annual average temperature of 17.1℃ and an annual rainfall of approximately 1,600 mm, making it the optimum climate for cultivating blood oranges. In the past, however, the minimum temperature dropped below -3°C, causing frost damage to the fruit, making it difficult to grow blood oranges. Due to the effects of global warming in recent years, the average temperature has risen by 1°C in the last 30 years, and the effects of extreme temperatures in winter have decreased, so it seems that the cultivation of blood oranges has finally become possible. In addition, the city faces the Uwa Sea, and the production area has been formed along the ria coastline with many coves. is a condition for production. In 2009, he set up the “Processing Research Council” and focused on the cultivation and storage of blood oranges, processing technology, and PR activities for consumers. In addition, the “Processing Research Council” uses processing technology to create processed products. Blood orange is a general term for citrus fruits native to Italy, such as tarocco and moro, which have red skin and flesh. Tarocco blood oranges ripen from March to April. Compared to Moro blood oranges, they are larger and have a higher sugar content. Compared to oranges, it has a strong reddish color and tends to be low in sugar and high in acid, so it is widely used as a processed product. In Japan, it seems that there was no production area that cultivated both varieties together. The Cultivation Subcommittee and relevant prefectural organizations worked together to set up demonstration fields and conduct surveys on the stable, high-quality production of blood oranges, establishing the technology. , Food manufacturers collaborate to research processing technology and create various processed products. The cultivation subcommittee promoted two pillars: clarification of problems in cultivation (including storage), establishment of countermeasure technology, and promotion of PR activities to consumers and the market. Since sales are conducted through JA, it was positioned as JA’s production organization. As for the annual events of the department, sales promotions are held in the Tokyo metropolitan area during the fruit shipping season from May to August, and the general meeting is held in June, and the three council meetings are held from time to time to discuss the operation of the department. Since fiscal 2014, we have been working with 14 local and prefectural confectionery and food companies, including the cultivation subcommittee, JA, prefectures, cities, and the Uwajima Established the Blood Orange Production and Processing Promotion Consortium to promote production expansion and sales promotion activities (including processed products).
Global warming in recent years has had various effects on the citrus industry. It seems that the high temperature and heavy rainfall in the autumn caused the mandarin oranges to have a large number of floating skins, leading to a decline in quality. On the other hand, the average temperature in Uwajima City has risen by about 1°C over the past several decades, reaching 17.1°C, making it possible to produce blood oranges native to Italy, which until now had been difficult to produce high-quality fruits. In addition, blood oranges (variety names: Tarocco, Moro), which had been introduced only in some areas, have attracted a great deal of attention due to the growing health consciousness of consumers and the increase in demand due to the boom of Italian cuisine. Then, it seems that the momentum for increased production has increased. With the goal of becoming the nation’s first blood orange production area, the extension instructors actively utilized the independent budget projects of local branch offices of the prefecture to plan, formulate, and budget for a project to establish a blood orange production area. Since 2009, the prefecture, city, JA, producers, food companies, etc. have been involved, and through collaboration with testing and research institutes, we have worked on establishing cultivation and storage technology, establishing processing technology and commercialization, and conducting PR activities for consumers and the market. Did it. Blood oranges, in particular, contain a functional ingredient called anthocyanin, the only red pigment in citrus, in the peel and pulp. In order to increase income through expansion, a processing research council was established by processed product developers, and together they have been working on the production area. As a result of this effort, the cultivated area has increased from 2.1ha in 2005 to 18ha in 2011 and the production has increased from 1.8t to 87t. We are waiting for data on the increase in production at this point. Received the Minister of Agriculture, Forestry and Fisheries Award in the 2012 nationwide dissemination activity contest.
Since the sales are done through JA, it was positioned as JA’s production organization. In addition, in order to promote widely, we believe that not only raw food but also processing efforts will be important, so we called on various research institutes such as the prefectural food industry technology center and processed food manufacturers in the Uwajima area to participate. A blog with five companies. The Rud Orange Processing Technology Research Council (hereafter referred to as the “Processing Council”) was established in 2010 as the core of processing development. For three years from 2009, the Cultivation Study Group has been using members’ cultivation fields to grow blood oranges. In addition to testing and researching cultivation methods rich in the pigment (functional ingredient) called anthocyanin, which is also the characteristic of the reddish taste of. It seems that they decided to work on the test in collaboration with the Mikan Research Institute using the fruits produced. The processing council plans to hold a blood orange processing seminar in 2011 with the aim of promoting the production of blood oranges by integrating production, processing, and sales. In March 2010, five members of the Cultivation Research Group conducted consumer trend surveys and promotional activities in the Tokyo metropolitan area using the “Project to Establish a Blood Orange Producing Region” to promote consumer and market awareness. It seems that it was decided to grasp the needs of people. Aiming to become the first blood orange production area in Japan, and to improve name recognition in the local area, the Cultivation Study Group and Processing Council worked together to plan and implement a production area. In addition, it seems that the study group conducted verification and made use of it in the next step. Program for Clarification of Cultivation and Storage Techniques for Improving Redness Program for clarification of cultivation and storage techniques for improving redness. Blood oranges are characterized by their reddish skin and flesh. However, depending on the cultivation and storage conditions, fruits with less redness were observed, and it seems that a stable expression of redness (anthocyanin) in the color of the skin and flesh was required. In addition, there were no research examples in Japan, and the situation was still fumbling. Therefore, the Cultivation Study Group collaborated with the Mandarin Orange Research Institute to develop soil drying treatment technology (restricting rainwater with sheet mulch) and fruit production management technology (change the timing of fruit thinning) to increase redness in the fields of the research institute and members. , It seems that a field demonstration test of tree shape modification technology (pruning method) was conducted.
In February 2012, a blood orange promotion was held in Omotesando, Shibuya Ward, Tokyo as part of the “Connecting with Ehime Project”, where fruits were exhibited and an original menu using blood oranges was provided. In March of the same year, the “Blood Orange Fair” was held at the roadside station “Kisaiya Plaza” in Uwajima, and the Cultivation Study Group used panels to introduce and experiment. Focus on interacting with consumers through drinking and tasting. About 50 people such as farmers, related organizations, general companies, etc. related to blood oranges came together to hold this event for the purpose of promoting not only consumption in urban areas but also local consumers. Black on the day Creative dishes such as freshly pounded rice cakes with blood orange pulp and freshly squeezed juice, scattered sushi and pizza using plenty of fruit juice and pulp will be served to visitors free of charge and promoted. As a guidance and support system, in 2008, when the “Blood Orange Producing Region Establishment Project” was drafted and budgeted, the department’s system was centered on three people in charge of fruit trees. product. It seems that staff in the department, such as those in charge of promotion, worked together to form a project team, divided roles, and held regular meetings and meetings as needed. In 2006, the Blood Orange Cultivation Study Group and the Processing Technology Research Council were established, and the extension instructors provided more efficient support through these groups. As a result of dissemination activities, the achievement status of issues and goals, and the issues in 2009 are linked to the “blood orange production area establishment project”, and the activities are the establishment of anthocyanin increasing cultivation technology, long-term storage and high freshness processing technology. It seems that technical guidance was provided through the Cultivation Study Group. A cultivation study group was set up by coordinating activities for dissemination, and established cultivation techniques (fruit set stress, etc.) to stably express redness in cooperation with related organizations such as JA, Mikan Research Institute, and Food Industry Technology Center. It seems that it was possible to make it possible and that refrigerated storage was effective.