Ishikawa Prefecture is located almost in the center of Honshu. It borders Toyama and Gifu prefectures in the east, Fukui prefecture in the south, and the Noto Peninsula in the north, protruding into the Sea of Japan. The terrain is long and narrow from southwest to northeast, with 100.4 km east-west, 198.5 km north-south, and a coastline of about 581.5 km. According to the Kanazawa Local Meteorological Observatory, Ishikawa Prefecture is located in a place where it gradually declines from the Ryohaku Mountains toward the Sea of Japan in the northwest direction. It seems that it can be divided into rural areas and the low-lying hilly Noto Peninsula, which protrudes greatly into the Sea of Japan and is easily affected by the warm and cold seasonal winds. Roughly categorizing the cultivation areas of watermelon production areas in the prefecture, they are cultivated in the dunes of Kaga / Kanazawa-Noto Hakui, which is about 70%. The birthplace of Suika Ishikawa is the sand dunes of the current Hizue, Sami, and Matsuzaki districts of Komatsu City and Takamatsu, Nanatsuka, and Unoki of Kahoku City. It is said that the cultivation area increased year by year. Cultivation of watermelons in the dunes became popular in 1958 due to the spread of sprinkler brackish water, and it seems that the production of watermelons rapidly progressed especially in the latter half of the 1965s. It seems that Kanazawa City has the highest production volume, followed by Hakui City, Kahoku City, and Kaga City.
In the sand dunes facing the Sea of Japan and the red land zone that stretches throughout Noto, the summer tradition of Noto is a summer tradition raised by skilled farmers who know all about the natural conditions. In Noto, which has a daily range, it grows slowly and slowly, so it seems that the watermelon will be finished with a crispness, fruit juice, and sweetness. Before shipping, we make a trial cut and confirm that the sugar content is 11 degrees or more before shipping. In addition, it seems that they are also working on traceability, such as sticking a sticker with the producer’s name. The sand dune field in Hakui City, which is located in the center of the Noto Peninsula, is a sand dune between the vicinity of Kita grand shrine and Oomi River, including Chiri beach.
An executive farmer that selects delicious varieties and sells them directly in pursuit of taste. Watermelon ships in July-August with 15,000 cases. Since it is run by an individual, we carefully select and select varieties with better taste than varieties that emphasize shape. That’s the true consumer revolutionary practice.